Press Release Summary = Installs Cisco\'s Network Infrastructure portfolio for the region\'s fastest growing financial services & brokerage firm to help it expand its services, improve business performance and bolster customer satisfaction.
Press Release Body = Dubai, United Arab Emirates, October 9th, 2006: Emirates Computers announced that it has deployed Cisco\'s Network Infrastructure and IP Call Center portfolio for Amanah Financial Services, the region\'s fastest growing financial services and brokerage company, to help it expand its services, reduce administrative costs, improve business performance and in turn boost customer satisfaction. As the leading technology integrator and Cisco gold partner, Emirates Computers implemented Cisco\'s Local Area Network (LAN), Wide Area Network (WAN), IP Telephony, Security and IP Call Center solutions, which not only offered the financial services company reliability, scalability, flexibility and security but also options to effortlessly expand its network infrastructure for future growth.
Amanah Financial Services, which is a leading financial services company in the region, provides valuable services to its customers through a number of best-in-class Shari\'a compliant products and services like Islamic Investment, full range of equity and equity linked sales and trading services, Portfolio Management and Investment Banking. With its business growing at such a fast pace, Amanah felt the need for a reliable, robust and flexible network infrastructure which would not only improve its business performance but also enable it to rapidly deploy new network applications in future. To design and implement its network infrastructure, Amanah Financial Services chose Emirates Computers, a seasoned technology integrator and Cisco gold partner in the Middle East.
\"Our mission is to be recognized as a customer-focused and quality-driven company. In the competitive financial services industry, network performance is critical not only to generate revenues but also to earn our customer\'s trust. IT plays a vital role in our business strategy and we believe in using technology to enhance our services and gain customer satisfaction,\" said Mr. Eissa Ateeq Al Muhairi, Al Ain Branch Manager, Amanah Financial Services. \"Cisco\'s network infrastructure portfolio is more robust and flexible than our previous network. It has improved our network performance, enhanced our services and helped us save time and money. Our team is pleased with the implementation and our customers are happy with our enhanced services."
"After evaluating a number of integrators in the market, we chose Emirates Computers for this project given their expertise in implementing similar projects, their solid presence in this region and their very professional attitude. Emirates Computers was quick to understand our requirements and came up with an extensive plan to improve our network infrastructure. Cisco was a natural choice given that their network infrastructure products are stable, flexible, scalable, secure and most importantly competitively priced.\" Mr. Al Muhairi added.
For this project, Emirates Computers had to replace Amanah\'s existing network with the new network infrastructure, which included Cisco\'s LAN, WAN, IP Telephony, Security and IP Call Center products. The new network infrastructure will connect Amanah Financial Services\' main office with its branches and will form the foundation of the company\'s strategy to position customer service as a key differentiator from its competitors.
Commenting on this project, Mr. Tamer Ryal, Account Manager, Emirates Computers, said, \"We are proud that Amanah entrusted us with this prestigious project. We felt a Cisco network infrastructure was ideal for their requirements. Cisco has a proven track record in secure end-to-end network solutions and our aim was to achieve customer satisfaction by providing the most reliable, scalable, secure, performance-oriented and cost-effective solution design and implementation and save time and costs for the company."
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